2 0 By ipiba In Branding, Industrial PropertyPosted 13th September 2010Brands, Reference Groups & Belonging GroupsHow a brand satisfies the human need to belong to a certain group. READ MORE
3 0 By Claudio Iglesias Darriba In Branding, Industrial Property, MarksPosted 31st August 2010Why choose a particular brand?Why "that" brand? Consumer preferences. The impulse to join certain "reference groups". The socio-cultural circumstances READ MORE
