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Monthly Archive for: "August, 2010"
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3
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By Claudio Iglesias Darriba
In Branding, Industrial Property, Marks
Posted 31st August 2010

Why choose a particular brand?

Why "that" brand? Consumer preferences. The impulse to join certain "reference groups". The socio-cultural circumstances

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3
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By Claudio Iglesias Darriba
In Marcas, Marcas Colectivas, Propiedad Industrial
Posted 18th August 2010

La marca colectiva, el más valioso bien patrimonial. Adaptarse o fracasar

Marca colectiva. Marca comercial. Mercado. Branding

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2
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By Claudio Iglesias Darriba
In Branding, Collective Marks, Industrial Property, Marcas, Marcas Colectivas, Marks
Posted 16th August 2010

Main Features of Collective Marks in Argentina

A few more words about collective marks in Argentina.

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